AI in Maritime & Logistics Workshop

Thursday 18 June 2026, 09:00 – 12:00

In partnership with

University of Houston Bauer College of Business

AI is increasingly transforming logistics across industries, but its application in specialized breakbulk and project cargo remains underexplored. This interactive session demystifies AI by showcasing practical, real-world applications in transport engineering, vessel operations, and supply chain tracking specifically tailored to the breakbulk sector. Discover how forward-thinking companies are leveraging AI technologies for efficiency gains, risk mitigation, and process automation while preserving the crucial human expertise that defines the industry.

88%

★★★★★

of 2025 attendees gave a rating of 4 or 5 stars out of 5

Why take part?

Insights from Marco Poisler

Led by Marco Poisler – University of Houston lecturer and C-suite leader at UTC Overseas – bringing cutting-edge insight into how AI is reshaping global logistics in real time

Learn from real examples

Dive into real-world case studies from industry pioneers already using AI to transform breakbulk and project cargo, and walk away with practical ideas you can apply immediately.

Turn your visit into real value

Maximise your time at Breakbulk Europe and come away with more than just industry connections.

Workshop Overview

While the breakbulk industry has traditionally been slower to adopt technological innovations compared to other shipping segments, resistance to change may mean missing valuable opportunities. This session helps you identify which AI solutions offer genuine value versus unnecessary complexity, allowing you to make informed decisions about technology implementation in your operations.

Meet the moderator

Moderator

Marco Poisler

Adjunct Professor, University of Houston Cullen College of Engineering, COO – Global Energy & Capital Projects, UTC Overseas, Inc.

Marco Poisler is a key figure in global logistics and serves on UTC Overseas’ Global Executive Management Team and Board of Directors. He studied economics at Georgetown University and earned a Master’s degree in Transportation from SUNY Maritime.

Fluent in Portuguese and Spanish, with working knowledge of Ukrainian, Marco has played a major role in establishing strategic Global Energy & Capital Project offices around the world. He also teaches Project Logistics at the University of Houston’s Cullen Engineering Supply Chain & Logistics Technology Program.

Alongside his industry leadership, Marco is currently pursuing an Executive Doctorate in Business Administration at UH Bauer, focusing on the intersection of AI and logistics. He co-authored the textbook Project Logistics: The Universal Transportation Course and continues to contribute to the future of global transportation and project logistics through education, innovation and industry collaboration.

Need your manager’s sign-off in order to attend?

We’ve created a short guide and letter template on how to persuade your manager to attend Breakbulk Europe to help you make a clear, confident business case, with defined objectives and measurable outcomes.

Read the short guide

WHAT'S INCLUDED IN THE PRICE?

✓ Half-day workshop

✓ Networking coffee break provided

✓ Certificate provided on completion

AI WORKSHOP

€210

Standard workshop ticket

€105

Shippers receive 50% off

How to book

Workshop tickets are not included in your Breakbulk Europe ticket and will require an additional fee.

Breakbulk Global Shipper members receive a 50% discount.

For any queries or difficulties with booking, please don’t hesitate to reach out to our team at [email protected] who will be happy to assist you.

Haven't registered yet?

If you have not yet registered for Breakbulk Europe you can simply add the workshop item onto your ticket during the registration process.

Already got your Breakbulk Europe 2026 ticket?

If you have already registered for Breakbulk Europe it is easy to add the workshop item to your ticket. Simply find your confirmation email when you originally registered and in that email you will find a link that takes you back to the registration platform and will enable you to purchase a workshop ticket.

Learning opportunities at Breakbulk Europe 2026

Chartering Workshop

This workshop, presented in partnership with the Institute of Chartered Shipbrokers, is an intermediate level course that provides a deeper understanding of chartering principles and applications.

Learn more

Heavy Lift Workshop

This workshop is designed for professionals involved in the transport and logistics of project cargo. The course covers the fundamentals of heavy-lift logistics, emphasizing both sea-based and land-based transport.

Learn more