Bridging Continents: Building Trust Across Cultures

Mastering cross-cultural perspectives to drive safety, leadership, and business success

As global business expands between the West and Asia, cultural differences remain a hidden barrier to success, impacting commercial outcomes, leadership effectiveness and safe operations. In this 45-minute workshop, Eelco Kraefft shares real-world examples and practical frameworks to help participants navigate cultural differences more effectively. Learn how to build trust, strengthen international partnerships, improve communication and support safer, better business outcomes.

Who this workshop is for: Commercial leaders, business developers, project managers, HR professionals and executives working internationally.

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Wednesday 17 June 13:15 - 14:00 Women in Breakbulk Lounge

Add to calendar 06/17/2026 13:15 06/17/2026 14:00 Bridging Continents: Building Trust Across Cultures Mastering cross-cultural perspectives to drive safety, leadership, and business success

As global business expands between the West and Asia, cultural differences remain a hidden barrier to success, impacting commercial outcomes, leadership effectiveness and safe operations. In this 45-minute workshop, Eelco Kraefft shares real-world examples and practical frameworks to help participants navigate cultural differences more effectively. Learn how to build trust, strengthen international partnerships, improve communication and support safer, better business outcomes.

Who this workshop is for: Commercial leaders, business developers, project managers, HR professionals and executives working internationally.

Women-Together-logo-200.png
Women in Breakbulk Lounge Europe/London
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Speakers

Eelco Kraefft

Founder, Spot On Learning

Mijs Verhoeven

Founding Director, Helmswoman