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Bridging Continents: Building Trust Across Cultures

Mastering cross-cultural perspectives to drive safety, leadership, and business success

As global business expands between the West and Asia, cultural differences remain a hidden barrier to success, impacting commercial outcomes, leadership effectiveness and safe operations. In this 45-minute workshop, Eelco Kraefft shares real-world examples and practical frameworks to help participants navigate cultural differences more effectively. Learn how to build trust, strengthen international partnerships, improve communication and support safer, better business outcomes.

Who this workshop is for: Commercial leaders, business developers, project managers, HR professionals and executives working internationally.

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Tuesday 16 June 16:00 - 16:45 Women in Breakbulk Lounge

Add to calendar 06/16/2026 16:00 06/16/2026 16:45 Bridging Continents: Building Trust Across Cultures Mastering cross-cultural perspectives to drive safety, leadership, and business success

As global business expands between the West and Asia, cultural differences remain a hidden barrier to success, impacting commercial outcomes, leadership effectiveness and safe operations. In this 45-minute workshop, Eelco Kraefft shares real-world examples and practical frameworks to help participants navigate cultural differences more effectively. Learn how to build trust, strengthen international partnerships, improve communication and support safer, better business outcomes.

Who this workshop is for: Commercial leaders, business developers, project managers, HR professionals and executives working internationally.

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Women in Breakbulk Lounge Europe/Madrid
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Speakers

Eelco Kraefft

Founder, Spot On Learning

Mijs Verhoeven

Founding Director, Helmswoman